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Vol 24, No 2 (2024): Juli - Ilmu Ekonomi
Dampak Greenwashing, Environmental Concern, Green Confusion, terhadap Green Brand Equity dalam praktek Green Marketing pada Industri Elektronik: Dimodereting Brand Credibility
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JURNAL ILMIAH UNIVERSITAS BATANGHARI JAMBI (JIUBJ) Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat Adress: Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: jiubj.unbari@gmail.com, Phone: 0741-670700 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.