Pengaruh Pola Komunikasi dan Image Maker terhadap Organisasi Humas (Hubungan Masyarakat)

Sabrianti Sabrianti, Khairani Kurniawan Putri, Bradley setiyadi

Abstract


This research aims to explore the influence of communication patterns and the role of image makers on the image of public relations organizations. The research method used is library study, with a focus on analyzing relevant literature from various academic and professional sources. This approach allows a thorough understanding of the factors that influence organizational communication and image formation. The results of this research conclude that transparent, open and consistent communication patterns have a positive impact on the image of a public relations organization. Clear and regular communication can strengthen the relationship between an organization and its audiences, build trust, and increase understanding of the organization's goals and values.


Keywords


communication patterns, image maker, public relation organization

Full Text:

PDF

References


Afkarina, Nur Izza. 2018, Strategi komunikasi humas dalam membentuk public opinion lembaga pendidikan. Idaarah, 2(1), 50-63.

Ardianto, E. 2009. Public Relations Praktis. Bandung: Widya Padjajaran.

Bernadeth, H., Paranoan, D., & Djumlani, A. (2014). Peranan Humas dalam Membangun Citra Pemerintan Kabupaten Kutai Barat. E-Journal Administrative Reform, 2(3), 2055–2067.

Mulyana, D., 2005, Ilmu Komunikasi Suatu Pengantar, Bandung: Remaja Rosdakarya

Cangara, H., 2005, Pengantar Ilmu Komunikasi, Jakarta: PT Raja Grafindo Persada

Lela, Nur, and Ade Rustiana. 2018, Peran Humas Sebagai Communicator, Relationship, Backup Management, dan Good Image Maker Terhadap Citra Perusahaan. Economic Education Analysis Journal, 7(1), 329-340.

Mustafa, N. 2017. Strategi Humas dalam Meningkatkan Citra Kantor Kesyahbandaran Utama Makassar. Jurnal Ilmu Sosial dan Politik, 6(3), 30–43.

McDougall, Derek, 1984, Harold D. Lasswell and the study of international relations, Lanham, MD : University Press of America

Soemirat, S., & Ardianto, E., 2012, Dasar-Dasar Public Relations. Bandung: PT Remaja Rosdakarya.

Yusuf, Salwa Alamanda, Christian Wiradendi Wolor, and Marsofiyati Marsofiyati. 2023, Analisis Pola Komunikasi Human Resources Department (HRD). Humantech: Jurnal Ilmiah Multidisiplin Indonesia, 2(7)

Zed, Mestika., 2008, Metode Penelitian Kepustakaan, Jakarta: Yayasan Obor Indonesia




DOI: http://dx.doi.org/10.33087/jiubj.v25i1.5224

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

ADRESS JOURNAL

JURNAL ILMIAH UNIVERSITAS BATANGHARI JAMBI (JIUBJ)
Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat
Adress: Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: jiubj.unbari@gmail.com, Phone: 0741-670700

Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.