Pengaruh Kualitas Produk, Harga, Promosi terhadap Kepuasan Konsumen Minyak Angin V-Fresh Aromatheraphy pada PT. Eagle Indo Pharma

Chelsa Audi Mahira, Lamtota Togatorop, Simon Ginting, Jessica Apriani Simbolon, Juniarlina Sianipar, Fenny Krisna Marpaung

Abstract


The results of hypothesis testing show that partially known for the product quality variable is 2,967. Because t count 2,967 > t table 1.98, it can be concluded that Ha is accepted and H0 is rejected. Partially for the price variable is 4.087. Because t count 4.087 ˃ t table 1.98, it can be concluded that Ha is accepted and H0 is rejected. Partially for the promotion variable is 0,943. Because t count 0,943 < t table 1.98, it can be concluded that H0 is accepted and Ha is rejected. For the results of the F test, it was obtained that the Sig <0.05 was 0.000. Then the hypothesis is accepted or product quality (X1), price (X2) and promotion (X3) simultaneously have an effect on customer satisfaction (Y).


Keywords


product quality; price; promotion and customer satisfaction

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DOI: http://dx.doi.org/10.33087/jiubj.v21i1.1076

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