Implementasi Pembelajaran Case Method dalam Meningkatkan Keterampilan Berpikir Kritis pada Mata Kuliah Pemasaran Jasa
Abstract
The world of education is expected to prepare human resources who can solve problems, are critical and innovative. The activeness of students has an important role in the service marketing learning process so that it can stimulate critical thinking. Project-based learning model is more effective in improving students' critical thinking skills compared to conventional learning. The purpose of this study is to examine the effect of applying a project-based learning model with a case-solving method in developing critical thinking skills in students who teach service marketing courses. The research method used is descriptive as an evaluation stage. Descriptive analysis is used to describe as an evaluation with critical thinking skills qualifications for students who take courses in service marketing. The project-based learning model in service marketing courses using the case method can improve students' ability to think critically, this condition is very much needed in today's uncertain conditions. Consumer behavior towards services is always changing, where business people and academics are required to be able to think critically in order to innovate to meet consumer needs.
Keywords
Full Text:
PDFReferences
Ashari, B. H. 2017. Pengaruh Karakteristik Social Commerce Terhadap Kepercayaan, Niat Beli dan Niat Word-Of-Mouth Pada Online Shopping di Instagram. Institut Teknologi Sepuluh Nopember.
Akhiruddin, H. Susilo & Ibrohim, 2020. Pengaruh Penggunaan Modul Inkuiri Dipadu PjBL Berbahan Ajar Potensi Lokal Terhadap Keterampilan Proses Sains Siswa SMA. Jurnal Pendidikan: Teori, Penelitian dan Pengembangan. 1(10),
Astuti, R. 2019. Meningkatkan Kreativitas Siswa Dalam Pengolahan Limbah Menjadi Trash Fashion Melalui PjBL. Bioedukasi, 8(2) 37-41
Deen, IS. 2016. Contextual Teaching and Learning Practices in the family and Consumer Sciences Curiculum. Jurnal Familiy and Consumer sciences Education. 24(1), 14-27.
Hadi, S. A., Susantini, E., & Agustini, R. 2018, Training of students’ critical thinking skills through the implementation of a modified free inquiry model. Journal of Physics: Conference Series, 9471
Insyasiska, D., S. Zubaidah & H. Susilo. 2019. Pengaruh Project Based Learning Terhadap Motivasi Belajar, Kreativitas, Kemampuan Berpikir Kritis, Dan Kemampuan Kognitif Siswa Pada Pembelajaran Biologi. Jurnal Pendidikan Biologi, 7(1) 9-21
Liu, TC. 2017. Teaching In A Wireless Learning Environment: A Case Study. Jurnal Educational Technology & Society. 10(1), 107-123. Jung-li: National Central University
Kurikulum D3. 2018. Revisi Kurikulum 2017 Prodi Manajemen Pemasaran Tim Penyusun Kurikulum Prodi Manajemen Pemasaran Program Diploma III Universitas Jambi.
Munandar, H., Sutrio, S., & Taufik, M. 2018. Pengaruh Model Pembelajaran Berbasis Masalah Berbantuan Media Animasi Terhadap Kemampuan Berpikir Kritis dan Hasil Belajar Fisika Siswa SMAN 5 Mataram Tahun Ajaran 2016/2017. Jurnal Pendidikan Fisika dan Teknologi, 4(1), 111-120.
Rais. M. 2018. Project based learning: Inovasi pembelajaran yang berorientasi soft skills. Makalah disajikan sebagai Makalah Pendamping dalam Seminar Nasional Pendidikan Teknologi dan Kejuruan Fakultas Teknik Universitas Negeri Surabaya tahun 2018. Surabaya: Unesa.
Redhana, I. W. 2012. Model Pembelajaran Berbasis Masalah Dan Pertanyaan Socratik Untuk Meningkatkan Keterampilan Berpikir Kritis Siswa.
Santyasa, I Wayan. 2016. Pembelajaran inovatif: model kolaboratif, basis proyek dan orientasi NOS. Makalah. Semarapura: Universitas Pendidikan Ganesha
Selçuk, G. S., Çalışkan, S., & Erol, M. 2018. The Effects of Problem Solving Instruction on Physics Achievement, Problem Solving Performance and Strategy Use. Latin American Journal of Physics Education. 2(3). 151-166.
Shavelson, R. J. 2010. Measuring college learning responsibility. Accountability in a New Era. Stanford, CA: Standford University Press.
Suryati, Y. 2015. Pengaruh Metode Pembelajaran Problem Solving Terhadap Kemampuan Berpikir Kritis Dilihat Dari Gaya Kgonitif Siswa. Universitas Pendidikan Indonesia.
The George Lucas Educational Foundation. 2015. Edutopia Modules. Instructional Module Project Based Learning: The George Lucas Educational Foundation
Universitas Jambi, P. P., Penelitian, H., Pembelajaran, I., Masyarakat, P. K., & Jambi, U. 2021. Panduan Penyusunan Proposal Hibah Penelitian Inovasi Pembelajaran (Teaching Grant) Berbasis Proyek (Project Based Learning-PjBL) Tahun 2021 Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Jambi.
Yamin, M. 2017. Kiat Membelajarkan Siswa. Jakarta: Gaung Persada Press dan Center for Learning Innovation (CLI).
DOI: http://dx.doi.org/10.33087/jiubj.v22i3.3022
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
|