Pengaruh Citra Merek, Harga dan Social Influence terhadap Minat Beli Produk Hijab Buttonscarves

Idah Sapitri, Edy Saptono

Abstract


The purpose of this study is to know how brand image, price and social inequality impact buying hijab scarves. The problem was focused on people who had never bought hijab straw scarves. Data is collected by disseminating questionnaires through Google forms. The study employed a quantitative method with the number of samples was 125 people. The study was conducted using IBM SPSS data processing software (statistical product and service solution) version 25.0 of the data analysis explains that the relationship between variable brand image, price and social challenges to buying hijab buttinscarves is both positive and significant.


Keywords


Brand image; price; interest buy; social influence

Full Text:

PDF

References


Anggraeni, P. D. and Sabrina, T. A. 2021, Pengaruh Harga, Citra Merek dan Cita Rasa Terhadap Minat Beli Oleh-oleh Tempat Wisata di Semarang, 26(2), 153–160.

Ghozali, Imam., 2018, Aplikasi Analisis Multivariate dengan program IBM SPSS, 25

Hair, J., B;ack, W., Babin, B., Anderson, R., & Tatham, R., 2006, Multivariate Data Analysis, 6th Ed, Upper Saddle River, NJ: Pearson Prentice Hall

Irvanto, O. and Sujana, S. 2020, Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger, Jurnal Ilmiah Manajemen Kesatuan, 8(2), 105–126.

Norbaiti, N. and Rahmi, W. S. 2020, Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Iphone di Banjarmasin, Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis, 1(2), 80–91. doi: 10.47747/jismab.v1i2.96.

Rashotte, L. 2007, Social Influence, The Blackwell Encyclopedia of Sociology, 1–3.

Sugiono, 2016, Metode Penelitian Kuantitatif, Kualitatif dan R&D, Bandung: PT Alfabet

Sari, P. S., Non, N. and Salmah, A. 2020, Citra Merek, Kualitas Produk, Harga dan Pengaruhnya terhadap Minat Beli Baju Karate Merek Arawaza di Kota Palembang, 4, 411–418..

Tania, A. E., Hermawan, H. and Izzuddin, A. 2022, Pengaruh Lokasi dan Harga Terhadap Minat Beli Konsumen, Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik, 9(1), 75–84.




DOI: http://dx.doi.org/10.33087/jiubj.v23i2.4027

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

ADRESS JOURNAL

JURNAL ILMIAH UNIVERSITAS BATANGHARI JAMBI (JIUBJ)
Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat
Adress: Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: jiubj.unbari@gmail.com, Phone: 0741-670700

Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.