Analisis Pengaruh Store Atmosphere terhadap Minat Kunjung Kembali di Restoran Taman Santap Rumah Kayu Bandar Lampung
Abstract
The atmosphere in a restaurant is not just a detail, but a key factor in building and maintaining customer loyalty. This research aims to determine the influence of restaurant atmosphere on customers' desire to return to Taman Makan Rumah Kayu in Bandar Lampung. Simple linear analysis method. The results of this research indicate that the restaurant atmosphere has a significant influence on customers' interest in returning. These findings confirm that the restaurant atmosphere not only influences customers' interest in returning, but also directly influences the level of customer satisfaction at Taman Santap Rumah Kayu in Bandar Lampung.
Keywords
Full Text:
PDFReferences
Ahdiat., Adi, 2023, 10 Provinsi dengan Restoran Skala Menengah-Besar Terbanyak di Indonesia, diakses melalui website https://databoks.katadata.co.id/datapublish/2023/07/18/10-provinsi-dengan-restoran-skala-menengah-besar-terbanyak-di-indonesia
Al-Ansi, A., Olya, H. G. T., & Han, H., 2019. Effect of general risk on trust, satisfaction, and recommendation intention for halal food. International Journal of Hospitality Management, 83, 210–219
Berman, B., Evans, J. R., & Chatterjee, P. 2018. Retail Managament A StrategicApproach, 13th ed. UK: Pearson
Chang, C.Y., et al. 2018, Trends and Research Issues of Mobile Learning Studies in Nursing Education: A Review of Academic Publication from 1971 to 2016. Computers & Education, 116, 28-48
Ghozali, Imam. 2018. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegoro.
Irawan, H. 2021. Prinsip Kepuasan Pelanggan. Jakarta: Elex Media Komputindo.
Khusnul, L. dan, & Ugie, Y. 2018. Pelayanan Restoran Dalam Menciptakan Kepuasan Pelanggan
Kusuma, K., Utami, C. W., & Padmalia, M. 2018. Pemediasian Kepuasan Konsumen pada Pengaruh Kualitas Layanan Dan Harga Terhadap Minat Beli Ulang Perusahaan Sinar Karya Pemenang. Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis, 3(3), 363–371.
Kotler, Philip and Lane Keller. 2017. Marketing Manajement, 15th Edition New Jersey: Pearson Pretice Hall, Inc
Paila J. A., Kalangi J.A.F., dan Rogahang J.J. 2018. Pengaruh suasana toko terhadap minat beli konsumen pada UD. Sinar Anugerah Pratama, Manado. Jurnal Administrasi Bisnis, 6(1).
DOI: http://dx.doi.org/10.33087/jiubj.v24i2.5464
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
|