Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Lelang Barang Bekas
Abstract
This research aims to determine the influence of product quality and price on purchasing decisions at used goods auctions. The method in this research uses quantitative methods with a survey approach as the research design. The research population was all auction participants in Bekasi City, totaling 40 auction participants. The sampling technique is a saturated sampling method so that all members of the population are used as samples. Data collection in this research was carried out through the use of a questionnaire. For data analysis, various tests were carried out, including data quality tests (which include validity and reliability tests), classical assumption tests, and the application of multiple linear regression techniques, including the coefficient of determination test. The research results show that simultaneously and partially there is a positive and significant influence on purchasing decisions.
Keywords
Full Text:
PDFReferences
Aryandi, J., & Onsardi. 2020. Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Cafe Wareg Bengkulu. Jurnal Manajemen Modal Insani dan Bisnis
Aprilia, A., Yantu, I. and Juanna, A. 2024, Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Thrift Pada Meltik Store Di Kota Gorontalo, 6(3), 1547–1556.
Diko, N.F. et al. 2022, Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Ratu Meubel di Kecamatan Limboto Kabupaten Gorontalo, Aksara: Jurnal Ilmu Pendidikan Nonformal, 8(3), 2321.
Fandy, Tjiptono. 2016. Service, Quality & Satisfaction. Yogyakarta : Andi
Gultom, P. 2022. Pengaruh Harga, Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Jasa Pada JNE Wahidin. 577–587.
Ghozali, Imam. 2018. Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. BP Universitas Diponegoro: Semarang
Haque, M.G. 2020, Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada PT. Berlian Multitama di Jakarta, 21(134), 31–38.
Jumhodikromin, S.W., Hartelina, H. and Hawignyo, H. 2022, Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Hijab Land Rimaadeeva, Jesya, 5(2), 2116–2124.
Kotler, Phillip dan Kevin Lane Keller. 2016. Manajemen Pemasaran, edisi 12 Jilid 1 & 2. Jakarta: PT. Indeks.
Kotler, Philip, Armstrong. 2017. Pemasaran, Edisi pertama. Salemba Empat. Jakarta.
Meutia, K. I., Hadita, H., & Widjarnarko, W. 2021. Dampak Brand Image dan Harga terhadap Keputusan Pembelian Produk Miniso. Journal of Technopreneurship on Economics and Business Review, 2(2), 75–87.
Mustika Sari, R. and Prihartono, 2021, Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian (Survey Pelanggan Produk Sprei Rise), Jurnal Ilmiah MEA (Manajemen, Ekonomi dan Akuntansi), 5(3), 1171–1184.
Rosselivia, V. and Ekowati, S. 2022, Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen (Studi kasus pada toko Amelia Bakery & Cake Bengkulu), Jurnal Manajemen Modal Insani dan Bisnis (JMMIB), 3(2), 99–108.
Sahara, Nabila Iwan. Prakoso, F.A. 2020, Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian, E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis, 21(1), 31–38.
Syahputra, M.I. and Lilis Sugi Rahayu Ningsih, 2023, Pengaruh Harga, Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada CV.Satria Mobil Mojokerto, Jurnal Ilmiah Research and Development Student, 1(2), 104–119.
Sujarweni, W. 2016. Kupas Tuntas Penelitian Akuntansi dengan SPSS. Yogyakarta. Pustaka Baru Press.
Tunis, Anugrah Janwar., Martina, Sopa., 2016, Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian di The Secret Factory Outlet, Jurnal Pariwisata, 3(1), 60-72
DOI: http://dx.doi.org/10.33087/jiubj.v24i3.5612
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
|
