Analisis Strategi Pengembangan Usaha Kompos pada BUMDes Karya Bersama di Desa Delima Kecamatan Tebing Tinggi Kabupaten Tanjung Jabung Barat

Melia Eka Putri, Afriani H, Indra Sulaksana

Abstract


This study aims to formulate an appropriate development strategy to strengthen the position of the compost business in supporting the village economy sustainably. The research method uses a descriptive approach, with data collection through observation and interviews with BUMDes administrators. Data were analyzed using the IE matrix, SWOT, and QSPM to obtain the appropriate strategy. The results show the position of BUMDes in the IE matrix in cell I, which recommends a grow and build strategy. The main strategies formulated include increasing human resource capacity through training, optimal utilization of local raw materials, developing a wider marketing network, and compost product innovation to increase competitiveness in the market. In conclusion, BUMDes Karya Bersama has great potential to develop a sustainable compost business through intensive and integrative strategies.

Keywords


BUMDes, compost, development strategy, SWOT, QSPM

Full Text:

PDF

References


Hu, J., Liu, X., & Tang, S. 2022. Institutional innovation and stakeholder collaboration for sustainable rural enterprises. Sustainability Science, 17(1), 85-101.

Li, F., Yang, T., & Zhang, M. 2021. The role of collaboration among stakeholders in rural business sustainability. Agricultural Economics Review, 52(4), 414-429.

Lam, L., Nguyen, P., Le, N., Tran, K., 2021. The Relation among Organizational Culture, Knowledge Management, and Innovation Capability: Its Implication for Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7, 66.

Pandey, S., Sharma, S., 2023. A Comparative Study of Retrieval-Based and Generative-Based Chatbots Using Deep Learning and Machine Learning. Healthcare Analytics, 3, Article ID: 100198.

Probowati, D. 2015. Strategi pengembangan usaha desa berbasis peningkatan kualitas produk dan kapasitas produksi. Jurnal Pengembangan Ekonomi, 10(2), 123-135.

Rahman, M., Hossain, A., & Khan, S. 2019. Internal management and external partnership factors affecting rural microenterprises success. International Journal of Business and Management, 14(7), 50-64.

Sartika, D., Wibowo, A., Putri, V., 2021. The role of BUMDes in optimizing local resources for rural economic development. Indonesian Journal of Regional Development, 9(1), 15-27.

Subaktilah, Y., Kuswardani, N., & Yuwanti, S. 2018. Analisis SWOT: Faktor Internal dan Eksternal pada Pengembangan. Jurnal Agroteknologi, 12(02), 107–115.

Zhang, Y., Qian, L., & Sun, X. 2020. Application of SWOT and QSPM in small business strategy formulation. Strategic Management Journal, 41(6), 1201-1215.

Zhao, Y., Wang, L., Tang, H. and Zhang, Y., 2020 Electronic Word-of-Mouth and Consumer Purchase Intentions in Social E-Commerce. Electronic Commerce Research and Applications, 41, Article ID: 100980.




DOI: http://dx.doi.org/10.33087/jiubj.v25i3.6375

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

ADRESS JOURNAL

JURNAL ILMIAH UNIVERSITAS BATANGHARI JAMBI (JIUBJ)
Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat
Adress: Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: jiubj.unbari@gmail.com, Phone: 0741-670700

Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.