Ŕ Pengaruh Gaya Hidup Konsumen terhadap Keputusan Pembelian Produk pada Informa Jambi Town Square Kota Jambi | Tarmizi | Jurnal Ilmiah Universitas Batanghari Jambi

Pengaruh Gaya Hidup Konsumen terhadap Keputusan Pembelian Produk pada Informa Jambi Town Square Kota Jambi

Ahmad Tarmizi, Denny Asmas, Dimas Kurniawan

Abstract


The purpose of this study is to analyze the influence of consumer lifestyle on purchasing decisions at Informa Jambi Town Square in Jambi City. The approach used was a quantitative method with a simple linear regression model. Questionnaires were distributed to a sample of 95 respondents. The results indicate that lifestyle variables have a positive and significant effect on purchasing decisions at Informa Jambi Town Square in Jambi City.

Keywords


Lifestyle and Purchasing Decisions, Town Square in Jambi City

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DOI: http://dx.doi.org/10.33087/jiubj.v26i2.6529

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